Sun-Rype Thrive to Survive

National Sales &
Marketing Meeting
Kelowna, June 4 - 8, 2001

Photo Gallery
Press Release

Effective Events planned and executed the award winning "Thrive to Survive", a Survivor-themed week-long event which was part of Sun-Rype's National Sales & Marketing Meeting. Sun-Rype wanted activities planned for their Reps to keep them occupied, motivated, and in tune with their theme.

From morning wake-up activities to afternoon excursions and dinners, a custom, week-long event was created which made them the stars of their very own version of Survivor. Each day was a continuation of a series of team-friendly challenges and tribal councils.

The final challenge, was structured such that both teams had to co-operate. They came to the realization that they must merge and work together as one big tribe in order to "Thrive to Survive", the theme for the week, and the way in which Sun-Rype as a team must face the competition.

The 2001 Westie Awards were held at Image Studios in Las Vegas. Effective Event Management took home Best Corporate Event(budget under $25,000 US) for this event.

One of the presenters was Sue Hawk, cast member from the original Survivor. The Effective Events Team had the honour of sitting with Sue, who was very excited that a Survivor-themed event won the award.

"We at Sun-Rype feel that the Effective Events group not only met but exceeded all our expectations! The incorporation of the theme throughout the week could not have been done better, and your facilitation was excellent."

Magda Kapp, Manager Public Relations
~ Sun-Rype Products Ltd.