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Thrive to Survive |
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National Sales &
Marketing Meeting
Kelowna, June 4 - 8, 2001 |
Effective Events planned and
executed the award winning "Thrive to Survive", a Survivor-themed
week-long event which was part of Sun-Rype's National Sales & Marketing
Meeting. Sun-Rype wanted activities planned for their Reps to keep
them occupied, motivated, and in tune with their theme.
From morning
wake-up activities to afternoon excursions and dinners, a custom, week-long
event was created which made them the stars of their very own version
of Survivor. Each day was a continuation of a series of team-friendly
challenges and tribal councils.
The final challenge, was
structured such that both teams had to co-operate. They came to
the realization that they must merge and work together as one big tribe
in order to "Thrive to Survive", the theme for the week, and
the way in which Sun-Rype as a team must face the competition.
The 2001 Westie Awards were
held at Image Studios in Las Vegas. Effective Event Management took home
Best Corporate Event (budget under $25,000 US)
for this event.
One of the presenters was
Sue Hawk, cast member from the original Survivor. The Effective
Events Team had the honour of sitting with Sue, who was very excited that
a Survivor-themed event won the award.

"We at Sun-Rype
feel that the Effective Events group not only met but exceeded all our expectations!
The incorporation of the theme throughout the week could not have been done
better, and your facilitation was excellent."
Magda Kapp, Manager Public Relations
~ Sun-Rype Products Ltd.
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